Parents face a number of challenges as they raise and educate their children. In recent years, they have to prepare them for the difficulties that lie ahead not only in the real but also in the virtual world. Presence in it is an integral part of the daily lives of youths and elders and knowledge of media and information literacy is vital for civic and political participation. Today's world requires certain digital skills, and if parents do not take part in their development, they risk being cut off from both modernity and their children.

To stimulate the development of media literacy skills, Sofia Development Association is conducting an online campaign under IN-EDU project. It consists of various message cards provoking parents to learn about different aspects of this competence, as well as to make sure that their children are aware of the dangers of the Internet. The messages cover topics such as confidentiality, misinformation, fake news, environmental pollution from internet clouds, cyberbullying and others.